How to conduct a video interview

This video is a comprehensive guide to conducting a video interview from start to finish, providing both theoretical knowledge and practical examples. A video interview can be short or in-depth, focus on a specific person or event, or even be an opinion-based conversation. Regardless of the length or purpose of the interview, the basic principles of conducting it are always the same.

The video covers everything you need for a successful video interview - from defining the right topic and goal to choosing the interviewee and using appropriate techniques and equipment. We'll talk about how to create an interview schedule and choose relevant questions to make the conversation flow smoothly and be engaging. We also provide guidance on technical preparation, including camera, sound and lighting setup.

In addition to practical advice, we teach you how to conduct an interview professionally and share important tips on video editing to achieve a final result that is visually pleasing and substantively strong. This video is the perfect tool for anyone looking to learn how to plan, conduct and produce video interviews.

Photo: Rita Talisoo

Mari Liis Keevallik

I currently work as the director of the PÖFF Shorts festival, where I make sure that the festival runs smoothly and that we can show the audience the best short films and animations. A few years ago, I earned a bachelor's degree in film production, specializing in production work. I have produced short films both in the UK and in Estonia. I love telling stories that are important and inspiring through film, and I enjoy the entire filmmaking process from the idea to finally seeing it on the big screen. For me, making a film means thinking creatively and working together to achieve a common goal.

Additional reading

  • Strategies of Effective Interviewing
  • How to interview someone | How to be a good interviewer - Guide
  • "Interviewing for Video Journalists" – Media Helping Media
    This guide focuses on planning and filming video interviews, covering topics such as lighting, positioning the interviewee, and avoiding distractions. Media Helping Media
  • "Remote Video Interviews: All You Need to Know" – International Journalists' Network (IJNet)
    The article offers advice on conducting remote video interviews, including technical tools and best practices. IJNet
  • "On-Camera Interview Techniques" – Fiveable
    This resource provides an overview of on-camera interview techniques, emphasizing preparation, technical knowledge, and strong communication skills. Fiveable Library

Practical exersices

  1. Come up with an interview topic, explain what the purpose of the interview topic is and what target group it is aimed at: Exersices
  2. Making a proper plan for your interview is the key to success. Here is a work sheet to help you in planning: Video interview planner